Netflix, for millions of people around the world is the most popular streaming service and has the most content to choose from. From its own original series and films to borrowed networks like Disney and Warner Bros. The emergence of streaming creators like Netflix, Hulu, and Amazon Prime has disrupted traditional TV in recent years, no doubt.
However, the disruption continues with Disney and Comcast developing their own streaming services. Disney has even pulled some of its own productions (like its Marvel shows) from Netflix leaving subscribers frustrated. Netflix was the main hub where most shows and films could be watched by subscribers, if all networks start making their own services, that leaves viewers in between choosing where and which platform to watch from, leaving many to download it from pirating websites anyway. Netflix has started to fix this situation by creating more original content.
Competition has made the opportunity for creative content even higher, with Netflix making interactive productions for viewers like Black Mirror’s Bandersnatch or Bear Grill’s You vs. Wild, which has made other streaming services follow with making shows into games as well.
A lot of Netflix subscribers say that they will end their membership if the following get cancelled from the streaming giant, which they are due to soon:
- HBO will take Friends, the most popular 90s show till day
- NBCUniversal’s new streaming service will take The Office
- Disney+ will take back its Marvel movies, among more of its productions
Furthermore, many reports show the immense growth and success of streaming services, followed by a massive decrease in Tv and cable.
Netflix’s dominance in the market is also a result of its relevance in pop culture and daily life, including the term to “Netflix & Chill”. It’s also frequently talked about regularly due to its various content and popularity in the media: regularly getting promoted indirectly, from celebrities, fan pages, and media outlets. Also, Netflix initiated the term binge watching. More than ever now people are used to getting their content fast and accessible, leading to a demand for more production in no time.
Sources:
https://www.ft.com/content/13078a02-0465-11e9-99df-6183d3002ee1
https://www.huffpost.com/entry/netflix-competitors-disney-hbo-hulu-amazon_l_5d2e514fe4b085eda5a35d64
A Business Student's Perspective 